Artificial Intelligence and its impacts are consistently misunderstood as automation, but the future of AI is the augmentation of human endeavours. David Benigson was named to Forbes' 30 Under 30 Europe list for 2017, pinpointing leaders who are changing their industries. He founded his startup Signal in 2013 with a simple mission: to use cutting-edge artificial intelligence to cut through the ever-increasing volume of information noise. Led by him, Signal has won numerous awards including, KTP Best Partnership 2015, Bloomberg Business Innovators 2016 and New Business of The Year at the 2017 National Business Awards. Signal uses artificial intelligence to monitor millions of new sources and deliver hyper-relevant news and niche stories to executives in real-time.